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You won’t see any special effects or stunt doubles in Waste Management’s new television advertisements that started airing on TV Sept. 4 – who needs them when you have recognizable equipment and talented employees ready to take the starring role? One such “star” employee is Waste Management of Orange County’s own Jose “Paco” Gonzalez, a driver who is one of only two employees company-wide to be featured in the ads.
Employees at Waste Management are vital components of the, “everyday collection” and “environmental protection” tenets that guide the company’s business. In fact, drivers and their signature green trucks are perhaps the most visible aspects of the company for the millions of customers around North America. That’s why both are starring as branding symbols for the company in its new ad campaign.
In addition to Gonzalez, a resident of Westminster, Waste Management of Oregon operations manager Kevin Buse is also playing a featured role in the company’s television ads, which air nationally through the end of the year.
Gonzalez, a roll-off driver based in Santa Ana, has been with the company for 32 years – achieving this tenure accident and injury-free. Every day, he focuses on safely working his route as well as making sure his customers are more than satisfied with his service.
“You have to be focused and pay attention to what is ahead,” he said. “I always check my mirrors and see what is behind me and especially keep my distance from other cars and trucks.
"Doing the commercial was something new and interesting it was a good experience and I was very happy to do it. The people I worked with from WM and from Hollywood were very nice."
The television commercials were shot on location at Waste Management’s Hillsboro Landfill and the surrounding Wildlife Habitat Council – certified wildlife acreage in Oregon, as well as regions serviced by the company in Seattle, Washington. The ads are airing among programming including sporting events such as college football, Major League Baseball, the PGA Tour Golf, NCAA basketball and NASCAR, as well as with network and cable news shows, and on the History Channel and National Geographic Channel.
The ads can also be viewed on Waste Management’s Web site at www.wm.com/wm/thinkgreen.
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